1. Tomorrow, we are excited to introduce a new line of products called Everlane Black.
Everlane started with a simple idea: sell beautiful basics at the lowest possible markup in a completely transparent way.
Over the past year, many of you have asked why products handmade in Europe—like leather bags and wallets—are so incredibly expensive. The reality is that while these items cost more to make, they still carry an 8x markup. 
With Everlane Black, we are making select products in the very same artisan factories used by luxury brands, but still delivering them in the Everlane way: online-only without the middlemen. 
Our first foray into this collection was leather wallets, and tomorrow we’re excited to introduce the Petra Collection, a line of limited edition leather bags. 
We hope you enjoy and look forward to your feedback.

Michael Preysman 
CEO & Founder

    Tomorrow, we are excited to introduce a new line of products called Everlane Black.

    Everlane started with a simple idea: sell beautiful basics at the lowest possible markup in a completely transparent way.

    Over the past year, many of you have asked why products handmade in Europe—like leather bags and wallets—are so incredibly expensive. The reality is that while these items cost more to make, they still carry an 8x markup. 

    With Everlane Black, we are making select products in the very same artisan factories used by luxury brands, but still delivering them in the Everlane way: online-only without the middlemen. 

    Our first foray into this collection was leather wallets, and tomorrow we’re excited to introduce the Petra Collection, a line of limited edition leather bags. 

    We hope you enjoy and look forward to your feedback.

    Michael Preysman 

    CEO & Founder

  2. Why are you constantly sold out?

    — 

    The number one complaint we hear at Everlane is that we’re constantly sold out. It’s a conscious decision we’ve made, but one that’s slightly counterintuitive.

    In traditional retail, brands always overbuy. They produce more inventory than they need, knowing 30 percent of it will be put on sale. These sales have been so effective, that brands now create cheaper versions of full-price products to sell alongside the legitimate sale items. In other words, if you buy something on sale, it could be an original or something created at a lower quality to simulate a sale item. The entire ecosystem is borderline deceptive.

    Our approach is simpler: we underbuy. That means, we predict what we’ll sell, and we buy a little less. Our goal is to never have overstock and never have sales. The tradeoff is that we often buy too little. (We’re getting better over time, but it’s a bit of an art.) As Everlane grows, and we accumulate historical data, we’ll become better at these predictions. But we won’t change our approach. We will always underbuy so that we can keep things simple and avoid the games. It’s a long term decision we’ve made that we hope you support.

  3. Where are your products made?

    — 

    We get this question frequently so here you go:

    Sandals, tees and French Terry in Los Angeles, bow ties/ties in New York City, belts in San Francisco, totes in Texas, scarves in Scotland, towels in Turkey, and silk, backpacks, weekenders, cashmere, and PK in China.

    Next up?

    Handbags in Italy and wallets in Spain. 

  4. Do you ship internationally?

    — While we love our friends abroad, we don’t offer international shipping just yet. We’re working on it and will let everyone know as soon as we do. For our Canadian customers, we’ll start shipping north in spring 2013.

  5. Is this company going to open a store in the future (permanent version of the pop-up)?

    — "We are going to shut the company down before we go to physical retail."-Michael Preysman, Founder/CEO as quoted in the New York Times.