As the launch of our Indigo Collection creeps up (hint: tomorrow), we’ve been a experimenting with Indigo. Today, we wanted to share first hand what makes the indigo dye process so unique.
We got a hold of some indigo dye at the SF office and experimented with a few pieces. The bucket of dye has an indigo layer on the surface, but the liquid underneath is a clear yellow-green. After soaking the shirt for a few minutes, it came out looking an unexpected shade of green. As the dye is exposed to oxygen (known as oxidation) the pigment changes from green to blue. This process is then repeated several times to achieve a deep rich indigo color.