Everlane Tumblr

This past January, we visited and documented our factory trip to...

Thu, 23 May 2013 13:15:00 -0700

This past January, we visited and documented our factory trip to Dongguan, China. Here’s the owner, Mr. Hong, who worked with us directly on the design and details of our bags and the Reverse-Denim collection.

This summer, we’ll be taking a longer trip to document the factory workers and the story behind each factory.

We’re looking for our Peggy—someone to help create...

Wed, 22 May 2013 10:29:00 -0700

We’re looking for our Peggy—someone to help create unforgettable ad campaigns and web experiences. This job would be in SF or LA, but we will pay moving expenses. Is it you?

The person should be:
A great writer with a passion for ad copy
An independent thinker
Not afraid of taking risks
Positive, a great team player

The job will involve:

Writing all marketing copy

Working closely with art team

Creating additional content for social

Thinking strategically

Managing a content calendar

The Reverse-Denim Collection is here.

Tue, 21 May 2013 10:35:28 -0700

The Reverse-Denim Collection is here.

Photo

Mon, 20 May 2013 09:42:51 -0700

A look at our Reverse Denim.

Fri, 17 May 2013 10:48:40 -0700

A look at our Reverse Denim.

“We were exploring different fabrications at the factory and saw...

Thu, 16 May 2013 11:20:00 -0700

“We were exploring different fabrications at the factory and saw a beautiful reverse-denim fabric. We had an idea: What if we fuse it with khaki for contrasting texture and turn it into a bag collection? It has a classic appeal, while still feeling modern. We made the fabric water-resistant and applied it across all five styles. With that, the Reverse-Denim Collection was born.”

Edoardo Zegna, Head of Product

Our summer tee colors have arrived: Meet light blue, sand, fig...

Wed, 15 May 2013 09:40:00 -0700

Our summer tee colors have arrived: Meet light blue, sand, fig and mediterranean.

Our Reverse-Denim bag collection is launching next week and...

Tue, 14 May 2013 12:55:00 -0700

Our Reverse-Denim bag collection is launching next week and we’re tracking where Everlane has gone so far. Tag your Everlane photo with #WhereITravel and we’ll include your trip here.

From left to right:
Houston, Texas with @leahraiffeisen
Jökulsárlón glacial lagoon, Iceland with @Alice_Gao
Salt Flats, UT with @berstreet
Acropolis, Greece with @tiffonator

This week’s tees in Pantone.

Mon, 13 May 2013 13:47:54 -0700

This week’s tees in Pantone.

Inspiration for the soft colors of our summer tees. See them...

Fri, 10 May 2013 12:05:00 -0700

Inspiration for the soft colors of our summer tees. See them here. Get them next week.

A big day for our team: Everlane on the cover of The New York...

Thu, 09 May 2013 14:11:00 -0700

A big day for our team: Everlane on the cover of The New York Times.

The PK illustrated by Quinn Cagney.

Wed, 08 May 2013 11:46:00 -0700

The PK illustrated by Quinn Cagney.

"The revolution that started in food is expanding to clothing: origins matter…”In the..."

Wed, 08 May 2013 10:43:00 -0700

“The revolution that started in food is expanding to clothing: origins matter…”In the clothing industry, everybody wears it every day, but we have no idea where it comes from,” said Michael Preysman, Everlane’s chief executive and founder. “People are starting to slowly clue in to this notion of where products are made.””

- From today’s New York Times article “Newest Front for Fair-Trade Movement Is Retail Clothing”.

The Silk Contrast Placket is here in limited quantity. Two...

Tue, 07 May 2013 09:34:51 -0700

The Silk Contrast Placket is here in limited quantity. Two collars. Three colors.

The PK is here. Engraved and dyed-to-match buttons, french...

Tue, 07 May 2013 07:33:00 -0700

The PK is here. Engraved and dyed-to-match buttons, french seams, back yoke, piqué collar with twill under-collar.

"The problem with copycats is that honestly, they have no soul. It sounds silly to say that, but when..."

Mon, 06 May 2013 11:19:49 -0700

“The problem with copycats is that honestly, they have no soul. It sounds silly to say that, but when you don’t have soul and you don’t have a reason for why you’re doing the things you’re doing, you’re always one step behind, and you never really connect with the consumer.”

- Our CEO Michael Preysman in TechCrunch on Everlane copycats. Watch the full interview here.

Now the guys’ turn. Here’s how we feel about the...

Sun, 05 May 2013 12:29:00 -0700

Now the guys’ turn. Here’s how we feel about the upcoming PK.

What detail do you like best on the PK?
“The straight sleeve is modern and versatile. I can wear it like a tee or

dress it up.”

“The three button neck and the back yoke. It feels tailored.”
“The details are ageless. Other polos seem stodgy and outdated.”

How will you wear it?

“Untucked with denim.”
“Jeans.”
“With everything. It may become my summer staple.”

Which color do you prefer?
“The blues. They’re classic.”
“White. I feel like the details make this white a departure from the uniform polo. It goes with everything.”

“The antique blue (yet to be named). It’s a color you don’t see all the time in a collared shirt.”

Any last words on the PK?

“This is the first time in years I’m considering a polo. I’m looking forward to it.”
“The fabric is relaxed and light. I might have to get one in every color.”

“Anyone can wear this. Seriously. Anyone.”

The details of the PK.

Fri, 03 May 2013 11:53:00 -0700

The details of the PK.

"Everlane is a clothing company that cuts costs to improve value, just as so many great modern..."

Fri, 03 May 2013 10:23:00 -0700

“Everlane is a clothing company that cuts costs to improve value, just as so many great modern fashion businesses have…Its promise to its customers is that, in cutting out the management and marketing tiers needed to operate at physical retail, it gives them clothes that ultimately work and look better for them at a better price. It feels like the future—and not un-coincidentally, like the best of the past too. In the U.K., until the 1950s, the average working man in Britain got all his shirts and clothes made-to-measure at his high-street tailor. That wasn’t because he was rich; it was because that was the best, most convenient way to make his budget and his outfit work for him.”

- Fast Company’s When New Companies Tap Timeless Values, New Customers Respond.

We asked six men in Los Angeles to try out our upcoming PK...

Thu, 02 May 2013 12:57:00 -0700

We asked six men in Los Angeles to try out our upcoming PK shirt.

Left to right, top to bottom:
Thed Jewel, Creative Director
Thed is a partner and creative director at 12345 Clothing. He’s also the designer of a new menswear collection called YCLAD which is due to launch in the spring/summer of 2014.

Sebastian Tovar, Artist
When not painting or studying, Sebastian serves up some of LA’s best coffee at LAMILL. You can see a selection of his works at SebastianTovar.tumblr.com.

Kevin West, Writer
Former west coast editor at W, Kevin runs the popular home canning site Saving The Season. On June 25, Knopf will publish his first book by the same name

Kyle Glanville, Coffee Connoisseur
Hailing from Intelligentsia, Kyle recently co-founded G&B Coffee. With a successful pop-up in Echo Park’s Sqirl cafe., Kyle’s expanding permanently this summer with coffeebars in Larchmont Village and Grand Central Market.

Marat Shaya, Videographer & Photographer
We first met Marat when he came to shoot our office for StateOfUnique.com. We were so impressed with his work that we hired him to shoot the LA factory images for our recent Perfect Tee series.

Willy Blackmore, Writer
Willy is the Food & Culture editor for TakePart.com. He’s written forThe Awl, LA Weekly, and Los Angeles Magazine, among others.