"If I were thinking of starting a new retail brand right now, I would unquestionably start it online. (Online brands) design and source their own goods. They historically would have started in the mall but they now are starting online, a trend that will undoubtedly continue. There clearly will be fewer new offline retailers to take the space vacated by the disappearing brick-and-mortar chains, further pressuring malls."
—Jeff Jordan in The Death of the American Shopping Mall