The problem with copycats is that honestly, they have no soul. It sounds silly to say that, but when you don’t have soul and you don’t have a reason for why you’re doing the things you’re doing, you’re always one step behind, and you never really connect with the consumer.
Now the guys’ turn. Here’s how we feel about the upcoming PK.What detail do you like best on the PK?
“The straight sleeve is modern and versatile. I can wear it like a tee ordress it up.”“The three button neck and the back yoke. It feels tailored.”
“The details are ageless. Other polos seem stodgy and outdated.”How will you wear it?“Untucked with denim.”
“With everything. It may become my summer staple.”Which color do you prefer?
“The blues. They’re classic.”
“White. I feel like the details make this white a departure from the uniform polo. It goes with everything.”“The antique blue (yet to be named). It’s a color you don’t see all the time in a collared shirt.”
Any last words on the PK?“This is the first time in years I’m considering a polo. I’m looking forward to it.”
“The fabric is relaxed and light. I might have to get one in every color.”“Anyone can wear this. Seriously. Anyone.”
The details of the PK.
Everlane is a clothing company that cuts costs to improve value, just as so many great modern fashion businesses have…Its promise to its customers is that, in cutting out the management and marketing tiers needed to operate at physical retail, it gives them clothes that ultimately work and look better for them at a better price. It feels like the future—and not un-coincidentally, like the best of the past too. In the U.K., until the 1950s, the average working man in Britain got all his shirts and clothes made-to-measure at his high-street tailor. That wasn’t because he was rich; it was because that was the best, most convenient way to make his budget and his outfit work for him.
— Fast Company’s When New Companies Tap Timeless Values, New Customers Respond.
We asked six men in Los Angeles to try out our upcoming PK shirt.
Left to right, top to bottom:
Thed Jewel, Creative Director
Thed is a partner and creative director at 12345 Clothing. He’s also the designer of a new menswear collection called YCLAD which is due to launch in the spring/summer of 2014.
Sebastian Tovar, Artist
When not painting or studying, Sebastian serves up some of LA’s best coffee at LAMILL. You can see a selection of his works at SebastianTovar.tumblr.com.
Kevin West, Writer
Former west coast editor at W, Kevin runs the popular home canning site Saving The Season. On June 25, Knopf will publish his first book by the same name
Kyle Glanville, Coffee Connoisseur
Hailing from Intelligentsia, Kyle recently co-founded G&B Coffee. With a successful pop-up in Echo Park’s Sqirl cafe., Kyle’s expanding permanently this summer with coffeebars in Larchmont Village and Grand Central Market.
Marat Shaya, Videographer & Photographer
We first met Marat when he came to shoot our office for StateOfUnique.com. We were so impressed with his work that we hired him to shoot the LA factory images for our recent Perfect Tee series.
Willy Blackmore, Writer
Willy is the Food & Culture editor for TakePart.com. He’s written forThe Awl, LA Weekly, and Los Angeles Magazine, among others.
A look inside our LA tee factory.
Coming soon: The contrast placket.
Three new colors. Two collar styles.
Our spring Silk has arrived.
Saturday spent with Silk, Taska and Ana.
Top three photos by Marat Shaya.
Everlane model/furniture designer Ana Kras and our Head of Product, Edoardo Monterubello, on the details of the Silk shirt.