1. The Reverse-Denim Collection is here. 

  3. A look at our Reverse Denim. 

  4. “We were exploring different fabrications at the factory and saw a beautiful reverse-denim fabric. We had an idea: What if we fuse it with khaki for contrasting texture and turn it into a bag collection? It has a classic appeal, while still feeling modern. We made the fabric water-resistant and applied it across all five styles. With that, the Reverse-Denim Collection was born.”

    Edoardo Zegna, Head of Product

  5. Our summer tee colors have arrived: Meet light blue, sand, fig and mediterranean. 

  6. Our Reverse-Denim bag collection is launching next week and we’re tracking where Everlane has gone so far. Tag your Everlane photo with #WhereITravel and we’ll include your trip here. 

    From left to right:
    Houston, Texas with     @leahraiffeisen
    Jökulsárlón glacial lagoon, Iceland with @Alice_Gao
    Salt Flats, UT with     @berstreet
    Acropolis, Greece with @tiffonator

  7. This week’s tees in Pantone. 

    This week’s tees in Pantone. 

  8. Inspiration for the soft colors of our summer tees. See them here. Get them next week. 

  9. A big day for our team: Everlane on the cover of The New York Times. 

    A big day for our team: Everlane on the cover of The New York Times. 

  10. The PK illustrated by Quinn Cagney. 

    The PK illustrated by Quinn Cagney. 

  11. The revolution that started in food is expanding to clothing: origins matter…”In the clothing industry, everybody wears it every day, but we have no idea where it comes from,” said Michael Preysman, Everlane’s chief executive and founder. “People are starting to slowly clue in to this notion of where products are made.

    — From today’s New York Times article “Newest Front for Fair-Trade Movement Is Retail Clothing”. 

  12. The Silk Contrast Placket is here in limited quantity. Two collars. Three colors. 

    The Silk Contrast Placket is here in limited quantity. Two collars. Three colors. 

  13. The PK is here. Engraved and dyed-to-match buttons, french seams, back yoke, piqué collar with twill under-collar.

  14. The problem with copycats is that honestly, they have no soul. It sounds silly to say that, but when you don’t have soul and you don’t have a reason for why you’re doing the things you’re doing, you’re always one step behind, and you never really connect with the consumer.

    — Our CEO Michael Preysman in TechCrunch on Everlane copycats. Watch the full interview here.

  15. Now the guys’ turn. Here’s how we feel about the upcoming PK. What detail do you like best on the PK? “The straight sleeve is modern and versatile. I can wear it like a tee or dress it up.” “The three button neck and the back yoke. It feels tailored.”“The details are ageless. Other polos seem stodgy and outdated.” How will you wear it?  “Untucked with denim.”“Jeans.”“With everything. It may become my summer staple.” Which color do you prefer? “The blues. They’re classic.”“White. I feel like the details make this white a departure from the uniform polo. It goes with everything.” “The antique blue (yet to be named). It’s a color you don’t see all the time in a collared shirt.” Any last words on the PK? “This is the first time in years I’m considering a polo. I’m looking forward to it.”“The fabric is relaxed and light. I might have to get one in every color.” “Anyone can wear this. Seriously. Anyone.”

    Now the guys’ turn. Here’s how we feel about the upcoming PK.

    What detail do you like best on the PK? 
    “The straight sleeve is modern and versatile. I can wear it like a tee or
    dress it up.”
    “The three button neck and the back yoke. It feels tailored.”
    “The details are ageless. Other polos seem stodgy and outdated.”

    How will you wear it? 
    “Untucked with denim.”
    “Jeans.”
    “With everything. It may become my summer staple.”

    Which color do you prefer?
    “The blues. They’re classic.”
    “White. I feel like the details make this white a departure from the uniform polo. It goes with everything.”
    “The antique blue (yet to be named). It’s a color you don’t see all the time in a collared shirt.”

    Any last words on the PK?
    “This is the first time in years I’m considering a polo. I’m looking forward to it.”
    “The fabric is relaxed and light. I might have to get one in every color.”
    “Anyone can wear this. Seriously. Anyone.”